About the Role
Digital Marketing Job Responsibilities:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
About the Company
EURTH TECHTRONICS PVT LTD is a company that’s specialized in the Manufacturing, Research and Development of innovative Consumer Electronics. Specifically, the company aims at developing and commercializing next generation Technology with various such other products in IoT, Block Chains, NFT’s and Crypto spaces. Using a wide range of technologies such as electronics, embedded software, signal processing, biomedical engineering, mechanical engineering, material sciences and optics will be a day to day job.
The aim of Sales and Marketing is to maintain and improve the current marketing methods in existence in the organization and to develop innovations that strengthen the organization’s position in the marketplace. We currently are catering to B2B and the company envision to step in in to B2C markets.