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The Future of Asset Tracking: Technologies, Challenges, and Opportunities

Updated: Jun 9, 2023

Asset tracking has become increasingly important for businesses seeking to improve their operational efficiency, reduce losses, and enhance overall performance. With the advent of IoT technology, a wide variety of asset tracking solutions have emerged, each with its unique benefits and challenges.


1. Types of Trackers:

  • GPS trackers: These are commonly used in logistics and transportation industries for tracking vehicles, containers, and other assets during transportation. Real-time location updates enable businesses to optimise routes, reduce fuel consumption, and improve delivery times.

  • BLE beacons: These are commonly used in retail and hospitality industries for indoor location tracking of customers and assets. They enable businesses to offer personalised experiences and targeted marketing campaigns based on customer behavior and location.


  • RFID tags: These are commonly used in manufacturing and supply chain industries for inventory management and asset tracking. They enable businesses to track assets throughout the supply chain and automate inventory management processes.

  • UWB technology: These are commonly used in healthcare and industrial industries for high-accuracy location tracking of assets and personnel. They enable businesses to improve safety, efficiency, and productivity in complex environments.

2. Technologies and Challenges:

  • Environmental monitoring: In the healthcare industry, temperature-sensitive medications and medical equipment require monitoring of temperature and humidity levels during transportation and storage. Asset tracking solutions with integrated sensors can provide real-time monitoring of environmental conditions to ensure the safety and quality of the assets.

  • Cost and complexity: In the retail industry, deploying a network of BLE beacons across multiple locations can be costly and time-consuming. However, the benefits of location-based marketing and improved customer experiences can outweigh the initial investment.


3. Opportunities:

  • AI and cloud-based platforms: In the manufacturing industry, asset tracking data can be integrated with production data to provide real-time insights into asset performance and production efficiency. Cloud-based platforms and AI algorithms can analyse the data and provide actionable insights to improve operational efficiency and reduce downtime.

  • Integration of technologies: In the construction industry, asset tracking solutions with GPS and UWB technologies can provide real-time location tracking of personnel and equipment on job sites. Integration with cloud-based platforms and AI algorithms can optimise equipment utilisation and reduce costs.

  • Continued innovation: In the agriculture industry, asset tracking solutions with sensors can monitor soil moisture levels, temperature, and other environmental factors to optimise crop growth and reduce water usage. Continued innovation in IoT technology and data analytics can provide insights to improve yield and reduce waste.

While asset tracking technologies offer numerous benefits, they also have their limitations. Here are some of the limitations of each of these technologies:


GPS trackers:

  • Limited accuracy in areas with limited satellite coverage, such as urban canyons or indoor environments

  • High power consumption, which can limit battery life and increase maintenance costs

  • Limited ability to track assets in real-time when out of cellular or Wi-Fi network range

BLE beacons:

  • Limited range and accuracy compared to other technologies

  • Limited compatibility with different mobile devices and operating systems

  • Potential for interference from other Bluetooth devices

RFID tags:

  • Limited range and accuracy compared to other technologies

  • Limited ability to track assets in real-time, as RFID requires physical scanning of tags

  • Limited compatibility with different types of assets and environments

UWB technology:

  • Higher cost compared to other technologies

  • Limited availability of UWB-enabled devices and infrastructure

  • Limited range and accuracy in outdoor environments


In addition to these technology-specific limitations, there are also some general limitations to consider, such as:

  • Privacy concerns: Asset tracking technologies can collect and transmit sensitive data, which raises privacy concerns for individuals and organisations.

  • Security risks: Asset tracking technologies can also be vulnerable to hacking, which can lead to theft or tampering of assets or data.

  • Implementation and maintenance costs: Asset tracking solutions can require significant investment in infrastructure, software, and maintenance, which may not be feasible for some organisations.

Understanding the limitations of asset tracking technologies is important for organisations seeking to implement these solutions. By taking these limitations into account, organisations can select the most appropriate technology for their specific use case and develop strategies to mitigate potential risks and challenges. In conclusion, asset tracking technologies are transforming various industries by improving operational efficiency, reducing losses, and enhancing overall performance. By leveraging the right technology and approach, businesses can optimise their supply chain operations, improve customer experiences, and increase profitability.


Eurth Tech Design & Development team has focused solutions on this domain feel free to contact us at info@eurthtech.com for a relevant solution that suites your requirements and we will be very interested to explore the possibilities.

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